Delabs Games, founded by Joonmo Kwon — a former CEO of Nexon known for his role in launching major titles, is a portfolio company of Hashed, is actively building "Delabs Playable Layer."

Currently, Delabs is developing three AAA titles: Rumble Racing Star, Space Frontier, and Metabolts, which are being built by experienced directors and team members from top studios like Nexon, NCSoft, and King.

Key Challenge

Delabs Games faced significant challenges in scaling their operations which included raising a $100,000 KOL investment round and distributing marketing and content materials effectively across platforms.

Here’s what were on the table:

• Securing Investment: Engaging and securing commitments from KOLs for their upcoming TGE, emphasizing the high ROI potential of the investment.
• Effective Content Distribution: Ensuring that content reached the right audiences at optimal times through precise coordination and targeted delivery.
• Market Differentiation: Capturing and retaining the attention of players and investors in a crowded market.

How We Stepped In

Our plan was strategically focused and rapidly executed, addressing both the fundraising and strategic marketing needs of their campaign:

• Investor Outreach: We targeted potential KOL investors with pitches that emphasized the innovation of Delabs' gaming platform and strategic vision, illustrating the potential for high returns.
• Negotiation and Closure: We swiftly secured $100,000 from just four KOLs in less than 10 days, demonstrating our efficient negotiation skills and deep connections in the industry.
• Resource Allocation: Our extensive KOL network enabled us to deploy a targeted marketing campaign, ensuring the message resonated across various gamer segments.
• Monitoring and Adjustments: We actively monitored campaign performance, making immediate adjustments to enhance engagement and ensure continual momentum.

Competitive Advantage:

• Quick Turnaround: Our ability to close significant investment rounds quickly significantly outpaces industry standards, typically taking weeks.
• Deep Market Penetration: This campaign demonstrated our deep market penetration and ability to quickly mobilize substantial investments.
• Content Scheduling and Release: Along with Delabs, developed a comprehensive content schedule, aligning the release with campaign milestones and peak user engagement periods.
• KOL Engagement: Collaborated with KOLs to produce authentic and engaging content that resonated with their followers, enhancing credibility and audience connection.